About Us
Transforming Strategy with Human-Centric Insights
WHAT MAKE US DIFFERENT
Butterfly Effect: Multidisciplinary Solutions
An ode to the metaphor of butterfly, we truly believe that the world is deeply interconnected and strategic interventions however small can have systemic influences. Thus, our endeavour is to have solutions that are holistic & sustainable.
Butterflies thrive by pollinating the vegetation. We proudly take inspiration from that by having a multi-disciplinary style to our work. So, we collaborate with people from all walks of life (Artist, Design Thinkers, Tech Geeks, Ethnographers, Social scientist or Subject matter experts). This creates vibrancy in our perspectives and transformative future for our clients.
OUR APPROACH
Blending Qualitative Research
with Design Thinking
The approach at Butterfly combines strength of traditional qualitative research which is open ended questions aimed at demystifying unknown territories (interviews, focus group, ethnography) with design thinking lens focussed on solving specific problems (process-oriented, iterative & human-centric).
We leverage design thinking to omit the sense of ambiguity on qualitative projects while providing iterative roadmaps to our clients. To apply to larger patterns, we also employ quantitative methods to draw conclusions.
Our Professional Team
Rajesh Siddarth
CEO
A Consumer Insights & Design Strategy Professional from the National Institute Of Design, Ahmedabad with over 20+ Years of market research experience which includes having served as consumer insights head with Ormax Consultants Pvt Ltd & chief design strategy lead with Future Group. Rajesh joined Butterfly Consumer Solutions in the year of 2024 February. He is also on the advisory board with NIFT Kangra. He is also associated with Indian Society of Applied Behavioural Sciences, Delhi as PDP member.
Japneet Keith
Anthropologist
Alumni-National Institute of Design
Jagriti Barnwal
Lead-Quantitative Research
Ex-Kantar, Ex-Nielson