About Us
Transforming Strategy with Human-Centric Insights
BUTTERFLY consumer solutions is a new age Human Insights & Strategy Consulting Firm that leverage human psychology, behavioural science & design thinking to drive strategic decision making for ambitious start-ups, small businesses, industry conglomerates and social or political think tanks.
Expertise
Empowering Brands with Human-Centric
Solutions for Breakthrough Growth
Brand Strategy Consulting
Brand Positioning | Brand Health Audits | Competition Mapping | Mystery Shopping | Communication Testing | Name Testing | Dimensionalization Studies
New Product Development
Need Gaps | Product Testing | Concept Testing | Usability Testing | Packaging Testing | New Product Development | Deep Cultural Dives | Customer Journey Mapping
Future Mapping Research
Category Studies | Trends Forecasting |Opportunity Mapping | Ethnographic Research | Triggers & Barriers | Usage & Attitudes | Unconscious Behaviour Mapping
Experience Design
Brand Identity & Communication Design | Brand Experiences Design (Concept Stores / Experience Centres) | Service Design (Retail, Hospitality & Liquor) | Brand Naming Services
Workshops
Design Thinking | Human Process labs | Diversity & Inclusion | Values | Business Process | Creativity | Conflict | Leadership
Field Work Services
Focus Group Discussions | In- Depth Interviews | Moderation | Clinics | Product Placement | Survey Design | CLT | CATI | Online Panels | Trade Audits
Our Approach
Blending Qualitative Research
with Design Thinking
A Hybrid Approach Combining Open-Ended Exploration,
Human-Centric Problem Solving, and Quantitative Precision
Why Choose US
Our best comes from our values
Curiosity
We approach the world with child-like wonder and a mindset that questions assumptions rather than accepts them blindly.
Deep Empathy
We go beyond surface-level understanding to truly see the world through others’ eyes. By stepping into people's lives, we uncover real needs, emotions, and motivations.
Collaboration
We collaborate with people from all walks of life to have them look at same problem from multiple lens. This creates vibrancy in our perspectives and transformative future for our clients.
Solution-Oriented
We believe that research only matters when they lead to meaningful change. With a mindset rooted in finding possibilities, we translate insights into practical, forward-thinking solutions.
