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Services

Empowering Brands with Human-Centric Solutions for Breakthrough Growth

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New Product Development Research

Need Gaps | Concept / Prototype Testing | Usability Testing | Packaging Testing | Design Thinking Workshops | New Product Development

Brand Strategy Consulting

Deep Cultural Dives |Brand Positioning | Brand Architecture | Brand Health Audits |Brand Archetypes |Communication Testing |Name Testing | Mystery Shopping | Customer Journey Mapping | Dimensionalisation Studies

Future Mapping

Unconscious Behaviour Mapping (Persona’s & Emotional GPS) | Ethnographic Research (Exploratory Frameworks) | Opportunity Mapping (New & Existing Leverage) | Trend Analysis (Beyond FAD’s) | Category Study | Triggers & Barriers | Understanding Competition Landscapes

Experience Design

Brand Identity & Communication Design | Brand Experiences Design (Concept Stores / Experience Centres / Customer Service Booths & Exhibits) |Service Design (Retail, Hospitality & Liquor) | Brand Naming Services