Who we are

Butterfly consumer solutions is a new age Insights & Strategy Consulting Firm that leverage design thinking to drive strategic decision making for ambitious start-ups, small businesses, industry conglomerates and social or political think tanks. We solve complex problems by understanding human behaviour at the core to arrive at stories that are meaningful and relevant for a positive brand impact.

We dig deeper into emotional nuances & cultural arenas to unravel hidden motivations or belief systems that predict future consumers actions. This sets us up for identifying new opportunities in cluttered categories or building new ways of looking at the existing narratives. Our compass is hence governed by curiosity, deep empathy, radical collaborations & smart experimentation to drive the actionable insight which we call “the moment of truth”.